Business Problem:  Executives at a vision insurance company were seeking to provide more support for in-network eye doctors.  They decided on providing eye doctors with access to lending opportunities via a partnership with a start-up vision services lender.   The loans totaled over $50 million dollars and came with a .5% interest rate deduction for in-network eye doctors.  Executives were interested in understanding whether the exposure to the lending program had any impact on brand image. I was given two weeks to evaluate the program.   

Research: I conducted a survey of in-network eye doctors (included in the pilot) to determine if exposure to the program had any affect on brand image.

Findings:  Attitudes towards the loan program were found to be positively correlated with attitudes towards the brand.  

Impact:  After presenting the findings to the executives, the program was launched nationwide.

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