Career Highlights

Summary of Impact

  • Shaped emerging market product strategy through a global survey of SMBs and consumers

  • Justified a $50 million investment program by conducting comprehensive survey research

  • Established a UXR team by collaborating with cross-functional partners, devising a plan, and securing support from UXR leadership

  • Developed the research function from the ground up at two separate companies

Most Recent Work Experience

Summary of Recent Work History

Headway

Senior Staff Quant UX Researcher and Lead July 2023- October 2024

At Headway, I leverage both quantitative and qualitative research methods to inform and shape short-term and

long-term product strategies. My position was eliminated in October of 2024.

  • Shape company-wide product strategy through comprehensive qualitative and quantitative research

  • Enhance Headway’s position in the mental health space by conducting thorough market research

  • Establish the research infrastructure necessary to provide seamless access to insights for teams across the organization

Meta Platforms

Staff UX Researcher/ UX Research Manager March 2021- April 2023

At Meta, in both individual contributor and manager roles, I utilized quantitative and qualitative research methods to

shape short-term and long-term product strategy. My role was impacted by the April 2023 layoffs at Meta.

Staff UX Researcher, WhatsApp Business Integrity (February 2023 - April 2023)

  • Shaped product strategy in business growth and integrity by conducting qualitative research

  • Aligned multiple product teams with long-term product strategy

  • Mentored junior staff members

UX Research Manager, Commerce (April 2022 - January 2023)

  • Led the understanding and road-mapping process for a cross-functional (XFN) team

  • Identified opportunities for researchers to shape product strategy

  • Influenced UXR leadership to shape diversity and inclusion (D&I) policies within the UXR team

Staff UX Researcher and Business Products Lead (March 2021- April 2022)

  • Developed a new market product strategy by conducting research and hosting a company-wide summit

  • Led road-mapping sessions to align various functions (e.g., Research, Data Science)

  • Managed a team of contractors to conduct tactical research aimed at scaling full-time employee (FTE) capacity

Delta Dental of California

Senior Market Research Analyst December 2018 to February 2021

As a Senior Market Research Analyst, I worked under the direction of the Market Research Manager, conducting qualitative and quantitative research to help the company achieve its sales goals.

  • Utilized survey research methods to evaluate a $50 million initiative

  • Assisted in developing the competitive intelligence program

  • Created dashboards to highlight the company’s market position and population trends

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